It is becoming more and more important for businesses to create a strong presence on social media sites. However, the strategies for gaining that presence are continuously changing and vary for each of the different social media sites. In this post, we are going to be looking at the two top social media sites and how to get the most out of them.
Out of all of the social media sites, Facebook is the largest, and it is still growing! With 1 billion users and counting, this social network offers businesses a huge opportunity to succeed online. The trick, however, is having the right strategy to actually grow. Recently, changes on Facebook have made companies re-evaluate their marketing strategy. Now, it is all about the “like.” Facebook offers users the option of “liking” posts, pictures, events and businesses. The more “likes” a company gets, the higher their search engine optimization (SEO) results appear in the site’s searches. The point here is that “likes” are important! Continue Reading