Social Media Sites: Strategies for Your Business

It is becoming more and more important for businesses to create a strong presence on social media sites. However, the strategies for gaining that presence are continuously changing and vary for each of the different social media sites. In this post, we are going to be looking at the two top social media sites and how to get the most out of them.

What social networks does your business use to market effectively?

What social networks does your business use to market effectively?

Facebook

Out of all of the social media sites, Facebook is the largest, and it is still growing! With 1 billion users and counting, this social network offers businesses a huge opportunity to succeed online. The trick, however, is having the right strategy to actually grow. Recently, changes on Facebook have made companies re-evaluate their marketing strategy. Now, it is all about the “like.” Facebook offers users the option of “liking” posts, pictures, events and businesses. The more “likes” a company gets, the higher their search engine optimization (SEO) results appear in the site’s searches. The point here is that “likes” are important! Continue Reading

Fresh Content through Vine

What fresh content ideas can you create with Vine?

Getting fresh content is as easy as saying “Vine.” Vine is becoming an increasingly popular 6-second video sharing app on Twitter. The program, which launched in January, has grown significantly over the past few months. It even made it to the number one Free Apps spot on iTunes in early April. So how does a [...]

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Multimedia Presentations in Business

Are your company's multimedia presentations effective?

One of the most well-known presentation formats is Microsoft Office PowerPoint. This program offers business professionals a relatively simple way of creating multimedia presentations. Microsoft Office PowerPoint can incorporate any aspect that is common in presentations, such as video, audio, animations and graphics. If using Microsoft Office PowerPoint for your multimedia presentations, be sure to [...]

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Pro-Blogger Tips for Business Owners

Do you have what it takes to become a pro-blogger?

What is the goal of blogging? It is to build your company’s online presence in a fun, informative and engaging way. If done right, blogging can increase your business by more than 55%. So how do you become a pro-blogger? There is no designated formula, but these tips will put you on the right track. [...]

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Startup Companies and Their Leaders

Accomplish your dreams at any age.

Contrary to popular belief, being a young, twenty-something entrepreneur like Mark Zuckerberg isn’t the key to startup success. In fact, more businesses thrive with older men and women in charge. It is beneficial for entrepreneurs and startup companies to have leaders who are less prone to having high egos. It turns out that experience makes [...]

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A Timeline Cover: Picking the Right One for Your Small Business

Learn how your Timeline can grow your business.

In early 2012, Facebook made a change to users’ profiles that made an impact: they added cover photos. This change became another way for businesses to interact with their clients, inspire customers to explore their profile and engage fans with interesting pictures or games. Think of a Timeline cover as a social media billboard for [...]

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Social Media Inspiration is Here

Need inspiration? Don't worry, it's here.

Some days, finding inspiration for social media topics is about as difficult as finding a needle in a haystack. Writing for your company’s social media, like Facebook, can become difficult when your brain is lacking the motivation it needs to be creative. However, don’t let this get you down. Thinking of a topic to write [...]

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Businesses and the World of Online Customer Complaints

How does your company handle online customer complaints?

The other day I was reading a short article that I felt encompassed a part of business that is often overlooked: dealing with customer complaints. How should businesses handle them? While there is no black and white answer, I wanted to share the article’s advice with you today and expand on its lesson. Summarized, businesses [...]

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Salary Transparency

Is salary transparency right for your company? Find out.

If you had a chance, would you want to know your coworker’s salary? Would you be comfortable with them knowing yours? This is a dilemma that many small businesses are dealing with: is it more or less beneficial for worker’s salary to be transparent? Here are pros and cons to both sides of salary transparency. [...]

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Search Engine Placement: Tips for Small Businesses

Did you know that search engine placement can effectively lead to great SEO results? Well it can!

Search engine placement is one of the best tools that companies can use to grow. This term refers to the methods used to make your business relevant online. The goal of search engine placement is to increase your business’ search engine optimization results. Here are a few tips on how to do this for your [...]

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